Coverart for item
The Resource The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell, (eBook)

The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell, (eBook)

Label
The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell
Title
The Digital Marketing Handbook
Title remainder
A Step-By-Step Guide to Creating Websites That Sell
Creator
Contributor
Subject
Language
eng
Summary
What's Your Website's ROI? Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts. Maximize open rates, click-through rates, conversions, and sales. Avoid the most common internet marketing mistakes that cause people to fail online. Build a large and responsive opt-in email list. Master Google AdWords, Facebook Advertising, and other traffic-generating tactics. Drive quality leads to your online and offline storefronts. Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms. Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads. Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge
Cataloging source
Midwest
http://library.link/vocab/creatorName
Bly, Robert W
Dewey number
658.8/72
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Internet marketing
  • Electronic commerce
  • Electronic books
Target audience
adult
Label
The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell, (eBook)
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
MWT12063615
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781613083819
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
12063615
Publisher number
MWT12063615
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell, (eBook)
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
MWT12063615
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781613083819
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
12063615
Publisher number
MWT12063615
Specific material designation
remote
System details
Mode of access: World Wide Web

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